Il fenomeno Storytelling (l’arte di raccontare l’azienda) è arrivato al suo culmine e si va arricchendo di nuove sfumature. In questi anni la narrazione aziendale è diventata la tecnica di comunicazione più efficace grazie al suo linguaggio informale e immediato ma si è arrivati al punto in cui ci si chiede se parlare basti. Questa disposizione un po’ dispotica dell’azienda che parla di sè sembra a volte un infantile richiesta di attenzioni. Si comincia ad intuire che i veri leader, in tutti gli ambiti, sono coloro che sanno dare spazio e valore agli altri e capaci soprattutto di ascoltare. Siamo in pieno STORYLISTENING! Questo nuovo approccio nasce per creare un legame sempre più profondo con il proprio cliente/utente. Quando ci si mette in atteggiamento di ascolto, non solo si riescono a cogliere informazioni utili sulle esigenze altrui da soddisfare con un proprio prodotto/servizio ma il nostro interlocutore si rilassa e si apre e sarà più propenso all’attenzione quando a parlare saremo noi. No story lives unless someone wants to listen. JK Rowling Nessuna storia vive a meno che qualcuno non voglia ascoltarla The Web & Social Team
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